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Carlos Eduardo Saenz Baquero has extensive experience in digital communications and brand management, currently serving as the Digital Communications Leader at Cementos Argos since June 2007. In this role, Carlos Eduardo leads digital communication strategies to enhance the company's reputation and manages digital monitoring linked to the company’s risk assessments. Previous positions include Virtual Media Coordinator and Entrepreneurship and New Business Leader Senior, where Carlos Eduardo focused on digital entrepreneurship and user research to drive business opportunities and digital transformation. With a solid educational background, including a Master in Digital Marketing from ESIC Business & Marketing School and an MBA in Marketing from Universidad EAFIT, Carlos Eduardo has developed skills in brand management, communication content design, and advertising strategy throughout a career that includes a previous role at KPMG in Colombia.