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Samarth Virk is a seasoned marketing professional with extensive experience in non-personal promotion (NPP) initiatives and healthcare marketing. Currently serving as Director of NPP and HCP Marketing at argenx, Samarth has successfully led the launch strategies for VYVGART and VYVGART Hytrulo in the US, achieving significant ROI and increasing media reach and budget. Prior roles include Senior Product Manager for the MS Franchise Marketing at Biogen, where responsibilities encompassed lead generation and omnichannel strategies, and Digital Strategy and Marketing Technology Manager at Sallie Mae, focusing on digital transformation. Samarth's educational background includes a BSBA in Marketing from Boston University and a Master's in Design Thinking from MIT, complemented by executive education at Kellogg.