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Gonzalo Martín is the CEO of InVerbis Analytics, a company focused on process mining and business process analytics. Gonzalo is also an investor and board member at Caribe y Mediterraneo, SAS, and a professor at The Core Entertainment Science School. Additionally, Gonzalo holds the position of VP Spain / Europe at Arenas Entertainment. In the past, Gonzalo was a Socio-Director at Good Rebels and a Director General at Telson. Gonzalo has a background in technology and data, with expertise in digital strategy, user experience personalization, and data utilization. Gonzalo has also completed programs in Big Data and Business Management at the University of Deusto and IE Business School, respectively.