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Gerard B. is an experienced insights analyst currently working at Arena Media since March 2019, focusing on campaign optimization, consumer analysis, and business opportunity detection. Prior to this role, Gerard served as a project manager at Sensory Value from January 2017 to March 2019, where responsibilities included project setup, questionnaire design, and data analysis specifically for the food and beverage industry. Earlier experience includes working as a vendeur at Decathlon España from July 2013 to March 2017, where Gerard was involved in sales, logistics management, and quantitative research. Gerard holds a Master’s degree in Marketing and Market Research and a Business Administration Degree with a focus on Marketing, both from Universitat de Barcelona.