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Umberto Dalla Pozza has a strong background in sports marketing, having worked in various roles for several companies. Umberto started their career in 1997 as a Sports Marketing Manager for Fila Italia Spa, where they managed sports marketing investments and events in categories such as skiing, soccer, basketball, and tennis. In 2001, they joined Coca Cola Company Italia as a Sports Marketing Consultant, responsible for launching a new sports drink product and handling marketing targets and properties related to the brand Powerade. In 2004, they took on a Senior Manager Sports Marketing Manager role at Arena Italia SpA (Swimwear), where they reported to the coCEO and managed the company's sports marketing investments at a group level. Umberto also coordinated sports marketing activities in key markets such as the USA, France, Italy, Germany, Australia, and the UK. Furthermore, they had a budget of over 8 million Euros. Also in 2004, Umberto served as the Head of Sports Marketing and Global Sports Marketing Manager for Arena Water Instinct. Overall, Umberto Dalla Pozza has a successful track record in sports marketing, with extensive experience in managing investments, coordinating activities, and achieving marketing goals.

Umberto Dalla Pozza completed a Laurea degree in Scienze Motorie from the University of Rome Tor Vergata between 2000 and 2002. Prior to that, they obtained a Master's degree in Sports Marketing from the European School of Economics between 1995 and 1997.