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Peter Schön has a diverse work experience in the field of online marketing and e-commerce. Peter currently holds the position of Head of Online Marketing at arena, starting in November 2022. Prior to this, they worked as a Content Creator and Photographer at outdoorpashionists.com since November 2016. Peter also has experience at CALIDA GROUP DIGITAL GmbH, where they served as Head of Performance Marketing from September 2020 to October 2022 and as Head of E-Commerce at Millet Mountain Group from May 2018 to August 2020. Before that, they held the position of Head of E-Commerce at Sporthaus Schuster GmbH from July 2012 to April 2018. Peter's career began as a Trainee in Marketing at Chiemsee AG & CoKG and later worked as a Shop Manager and E-Commerce Project Manager at Reich Online Services GmbH.

Peter Schön completed their education at the University of Bayreuth from 2003 to 2007, where they obtained a Diplom degree in Sportökonomie. Peter also obtained a certification in Google Analytics from LinkedIn in 2020.