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Norma Rohrbach, GLP, GTP, is a seasoned professional in travel management with extensive experience across multiple organizations. Since May 2015, Rohrbach has served as a Senior Consultant at AREKA CONSULTING, focusing on empowering travel managers and buyers to enhance performance in travel programs. Prior to this, Rohrbach held the position of Vice President, Global Services Sourcing at Citi from April 1996, where strategies were developed for managing over $800MM in travel expenditures. Rohrbach's previous roles include Strategic Sourcing Business Services and Travel Manager at PwC, and Travel Manager positions at Amerada Hess Corporation and AIG, showcasing a strong track record in developing cost-saving strategies and managing travel services. Rohrbach holds a Global Leadership Professional degree from The Wharton School, obtained between 2006 and 2008.