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Rui Afonso currently serves as Coordenador de Zona at Areal Editores since October 2023, after a tenure at Prosegur as Team Leader and Especialista comercial from August 2022 to October 2023. Rui Afonso has extensive experience in educational consulting and pedagogy, having worked as Consultor Pedagógico at Areal Editores from December 2011 to August 2022, specializing in auxiliary books, educational manuals, teaching materials, and interactive equipment. Additionally, Rui Afonso has served as a fitness and group activities instructor at various gyms and educational institutions, including Ginásio FitnessBibi and Ginásio Bem me quer, and has instructed physical education and health activities in several elderly care facilities and primary schools from 2007 to 2011. Educational qualifications include a Postgraduate Degree in Digital Marketing and Social Media from IEBS Biztech School and a Licenciatura in Basic Education with a focus on Physical Education from Instituto Politécnico da Guarda. Certifications include UEFA B Level II Football Coach and a Pedagogical Competences Certificate.