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Jonatan da Costa serves as the CEO of Área Central since September 2012 and is involved with Endeavor Brasil in the Programa Scale-up since January 2020. Jonatan has entrepreneurial experience from Área Local, where participation lasted from September 2004 to December 2015. Additionally, Jonatan contributed to UNIDAVI from April 2003 to June 2006 through web development efforts, focusing on the creation and maintenance of the university's internet portal and web applications. Educational qualifications include a postgraduate degree in Software Development Management from ICPG - Instituto Catarinense de Pós-Graduação (2004-2006), a bachelor's degree in Computer Systems Technology from Universidade Para o Desenvolvimento do Alto Vale do Itajaí (2000-2004), and ongoing extension studies in Business Development, Leadership, and Networking at FIA Business School since July 2021.