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Jassica Bouvier is an accomplished strategy professional with extensive experience in various leadership roles across multiple organizations. Currently serving as Strategy Director at AREA 17 since August 2021, Jassica has previously held positions as Associate Strategy Director and Senior Strategist. Prior experience includes a tenure at Beardwood&Co., where Jassica advanced from Manager, Strategy & Account to Senior Strategist. Jassica's career also encompasses significant roles at NYU Stern School of Business in marketing and program management, and earlier positions as a research assistant and associate at organizations such as Public Agenda and the Federal Reserve System. Jassica holds an MBA with specializations in Strategy and Marketing from NYU Stern School of Business and a Bachelor's degree in American History from NYU Gallatin.