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Jennifer Barratt has extensive experience in strategic roles within the media industry, currently serving as Commercial Strategy Manager and Senior Strategist at Are Media Pty Ltd since July 2013. In this position, Jennifer leads cross-platform strategic brief responses, develops media recommendations driven by consumer insights, and manages category strategies and thought leadership initiatives. Previous roles include Customer Strategist and Sales Coordinator at Bauer Media Group, along with an Advertising Intern role at Commonwealth Bank. Jennifer holds a Mini MBA in Marketing from Marketing Week and a Bachelor of Commerce in Marketing and Management from the University of Wollongong.