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Reiner Kopf is an accomplished professional in the outdoor equipment and merchandising sectors, currently serving as the Merchandising Manager EMEA at Arc'teryx Equipment since November 2023, where responsibilities include managing product and merchandising strategies across all channels in EMEA. Previously, Reiner was the Chief of Staff at Go Vertical, contributing to business strategy and corporate culture. With extensive experience at Arc'teryx Equipment Inc. spanning over two decades, Reiner held various roles including Market Manager and Commercial Manager for Central Europe. Furthermore, Reiner founded Agentur Reiner Kopf, a sales and service agency representing premium outdoor brands. Early career roles also include sales representation for Black Diamond Equipment and prAna, as well as co-ownership of a climbing and mountaineering school. Reiner holds degrees in Outdoor Education and as a UIAGM Certified Mountain Guide from accredited institutions.