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Anna Pretnar has a strong background in brand communications, PR, and media management. Anna started their career at Edelman, where they worked as an Assistant Account Executive and later as an Account Executive, providing strategic consulting and managing press office activities. Anna also gained experience in planning and executing campaigns, developing PR strategies, and organizing press tours and events. Anna then joined Jochen Schweizer Gruppe, first as a PR Manager and later as a Senior PR Manager/Deputy Head of PR. In this role, they were responsible for internal and external communication, social media management, and increasing brand awareness in the German, Austrian, and Swiss markets. Currently, Anna is working at Arc'teryx Equipment as the EMEA Brand Communications Manager, overseeing all brand communications activities and leveraging brand content through various media channels. Anna has also developed paid media, PR, and influencer strategies in their current role.

Anna Pretnar completed their education at various institutions. Anna began their academic journey in 2005 at Bath Spa University, where they pursued a B.A/B.Sc degree in Media Communications and Psychology, graduating in 2008. In 2006, Anna participated in the Erasmus Program at Università degli Studi di Firenze for a year. Later, in 2009, they enrolled at MIB Trieste School of Management, pursuing an Honours MBA in International Business, completing their studies in 2010.