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Vaughn Paladin is a career CRM consultant with nearly two decades leading teams in complex enterprise implementations of SugarCRM, Salesforce and other similar systems. His experiences encompass strategic development, global-partner integrations, leadership of global cross-functional teams and change management. Most recently, he guided a Fortune 500 company through a complex migration from Siebel to Salesforce that involved the integration of numerous third-party applications into the client’s Salesforce ecosystem.

He focuses on business development, sales, and program and project management for Arcsona. Before co-founding Arcsona, Vaughn was co-founder, CEO and engagement director at FocusFrame, established in 2000 and later acquired by Hexaware. At FocusFrame, he helped developed a proprietary testing application that was sold to SAP and became part of its TAO automated testing solution. Mr. Paladin also oversaw numerous client engagements. These included leading a team responsible for quality control and functional and performance testing for a custom CRM and loan-entry system implementation for a large interstate bank. He was also lead integrator on a Deloitte Consulting engagement where he oversaw quality-assurance activities related to a Siebel implementation for a leading satellite TV company’s CRM and order- management needs. Prior to FocusFrame, Vaughn was a senior manager with Ernst & Young, where he implemented CRM systems for various clients, including one of the first Internet-based CRM deployments for a global fabless semiconductor.

He has a bachelor’s degree in English and a master of business administration degree in general management from Washington University.