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Balazs Bota is an experienced design and marketing professional specializing in Web3, Crypto, Blockchain, and AI. Currently serving as Lead Designer at Arcium, Balazs has held senior roles at Gelato Network and SwissBorg, where notable achievements included leading the creation of brand visual identities and executing digital marketing strategies for global fintech solutions. Prior roles include Associate Creative Director at Mandate Communications, where multi-channel marketing campaigns were spearheaded, and Freelance Senior Graphic Designer & Art Director at Duracell Energy, contributing to significant product launches. Balazs has a strong background in creative direction from positions at RBW Advertising, Neo Interactive, and Insomnia, further enhanced by a postgraduate degree in Multimedia Development and a Master's in Fine Arts.