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Meiling Yeow

APAC Deputy Regional Director; Managing Director Southeast Asia at Archetype

Meiling Yeow has a diverse work experience spanning various companies and roles. Meiling is currently the APAC Deputy Regional Director and Managing Director for Archetype since May 2019. Prior to this, they served as the Managing Director of Southeast Asia for Archetype starting in March 2019. Meiling also held positions at Text100, where they were the Managing Director for Southeast Asia from September 2017 to May 2019, and the Managing Director of Greater China and Senior Vice President for the APAC region from March 2013 to September 2017. Additionally, they served as the APAC Sales Lead for Text100 from August 2011 to March 2013 and previously held the role of Managing Consultant for Malaysia, where they successfully established and managed the Text100 operations in Malaysia from August 2006 to March 2013. Before joining Text100, Meiling worked as the Director of Client Services for Perception Management from 2002 to 2006, providing strategic consulting and campaign planning support to various clients. Meiling started their career as a Consultant at Edelman from 1999 to 2002 and was an Assistant Manager at RHB Sakura Merchant Bankers Berhad from 1996 to 1999.

Meiling Yeow received their Bachelor of Commerce (BCom) degree with a specialization in Finance and Marketing from UNSW between 1993 and 1996.

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