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In 2021 Brad was appointed head of corporate business optimisation, with responsibility for CTO, R&D, CCM, capital goods, corporate communication and corporate responsibility and global automotive. He is also responsible for automotive joint ventures in China and India and ArcelorMittal Tailored Blanks Americas and is vice chairman of the Investment Allocation Committee (IAC).

Brad joined ArcelorMittal Dofasco, Canada, in 1986 and over the next 15 years held several technology and manufacturing roles. From 2001, he held various senior commercial positions, including vice-president of ArcelorMittal Dofasco and chief marketing officer, North America Flat Rolled. In 2016 he became chief marketing officer, ArcelorMittal North America and head of global automotive. Prior to his current role Brad was CEO ArcelorMittal North America, a position he held since March 2018.

Brad holds a bachelor of engineering degree from McMaster University.