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Mark Rippy is a seasoned professional in data analytics and customer experience, currently serving as Senior Manager at ArcBest since February 2006. In various roles, Rippy has led initiatives to enhance the customer journey through the voice of the customer program and has managed multiple aspects of digital marketing and research, including website optimization, PPC campaigns, and content development. Prior experience includes a managerial position at USA Truck, where Rippy focused on third-party logistics and customer transportation planning. Rippy holds a Bachelor of Science in Business Administration with a concentration in Transportation and Logistics from the University of Arkansas - Sam M. Walton College of Business.