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Natasha Roberts is an experienced marketing professional with a diverse background in strategic initiatives and local marketing. Currently serving as a Senior Marketing Manager for Strategic Initiatives at Arcadia since April 2021, Natasha has previously held several marketing roles at Lyft from August 2016 to April 2021, including Regional Marketing Manager for the East. Prior experience includes positions at AQUAhydrate, Inc., Motive: A Project WorldWide Agency, The Coca-Cola Company, and Riviera Broadcasting-KEXX. Natasha holds a Bachelor’s Degree in Communication from Arizona State University.