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Matt Worsdall is a Principal Consultant and Head of Business Development EMEA at Arcadia Consulting, a firm specializing in sustainable behavioral and culture change since March 2018. Prior to this role, Worsdall served as a Senior Consultant at Ambition, a specialist recruitment consultancy, and as a Recruitment Consultant at Morgan Hunt, focusing on Marketing and Business Development roles in Professional Services. Worsdall's career began with self-employment as a Performance Coach and Personal Trainer, where services included mindset coaching rooted in NLP and CBT. Worsdall holds a Bachelor of Arts in Social Sciences from The University of Nottingham, along with qualifications in Law and Personal Training.