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Enrique Pérez Barba is an experienced executive currently serving as Director Ejecutivo de Bebidas Sudamérica at Arca Continental Lindley since January 2024, and has been with Arca Continental since January 1988. Throughout a distinguished career, Enrique has held various leadership positions, including Director Ejecutivo de Bebidas Sudamérica, Director de Arca Continental México, and Director General Bokados, among others. Enrique's educational background includes a degree in Ingeniería de sistemas and a Master's in Marketing from Tecnológico de Monterrey, as well as advanced studies in Value Chain Execution at Georgia Institute of Technology, Leadership & Management at Harvard Extension School, and a leadership program at IPADE Business School.