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James Mifsud has a diverse work experience spanning over several years. James currently works as a Strategic AE at ArborXR since April 2023. In their previous role, they were the Founder/CEO of Rival.ai from July 2018 to December 2022, where they oversaw product management, vision, and technical direction of an artificial intelligence company focused on Esports player evaluation and analysis. Prior to that, James worked as the Director of Product Management, Brand Experience & Fan Engagement at SmartTones Media from October 2015 to August 2018. James also held positions at Corus Entertainment, starting as a Project Manager/National Account Executive in April 2010 and later becoming a Project Manager from January 2008 to 2010. Before that, James was a Product Manager at Legion-VR Technology from January 2004 to January 2008, where they managed the development of video games and VR experiences for educational institutions. James began their career as an animator at BFT Studios in 2003.

James Mifsud obtained their first educational qualification from Sheridan College between 1998 and 1999, where they completed a certificate in Animation/Fine Arts. Following that, they pursued further studies at Seneca College from 1999 to 2002. During this time, they earned a diploma in New Media, specializing in Programming, 3D Animation, and Design.