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Lucía Monzón Soto has extensive experience in inbound marketing and digital strategies, currently serving as an Inbound Marketing Digital | Lead Generation B2B professional at ARBENTIA since February 2016. Responsibilities include managing and optimizing marketing campaigns through automation tools and improving lead generation processes within a CRM framework. Additionally, Lucía contributes as a Marketing Digital | Gestor de contenidos, focusing on corporate web content creation, analytics reporting, internal communication, and social media management. At Autopportunity, a brand supported by ARBENTIA, Lucía has been involved in corporate branding, campaign planning, and event coordination since January 2018. As an Asociado de marketing at re_evolución digital starting January 2023, Lucía continues to expand expertise in the marketing sector. Academic qualifications include a Bachelor's degree in Publicidad y Relaciones Públicas from Universidad Complutense de Madrid, a Master's in Advanced Analytics in Marketing from the same institution, and a Google Adwords course from Aula CM.