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Rogerio Lourenco is a seasoned Research Associate at Laboratório de Estudos do Discurso, Imagem e Som, with extensive interdisciplinary experience in Discourse Analysis, Urban Culture, Media Theory, and Educational Technology since 2014. As a Professor at arara school, Rogerio contributes insights from linguistics and anthropology to usability testing. Previous roles include UX Researcher at Sinch and Cross Project Resources, where Rogerio led discovery initiatives to refine product features, and served as an AI Consultant at IVOW AI, Inc. Additionally, Rogerio's background includes positions as a UX VUI Designer at Mutant and a Digital Memory Curator for a collaborative project involving various cultural institutions. Rogerio holds a Ph.D. in Linguistics from the Federal University of Rio de Janeiro, along with advanced degrees in Communications and Anthropology. Key competencies include social science expertise, project management, digital strategies, and research and development.