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Edenildo Dias has worked in the Visual Merchandising field since 2001. Edenildo began their career at Lojas Renner S.A. as a Gerente de Visual Merchandising Sênior, where they were responsible for leading strategic discussions with the Purchasing/Style Directorate and providing guidance for the display plan. Edenildo then moved to C&A Brasil in 2017, where they held the role of Gerente de Visual Merchandising Sênior and was involved in market/product research, sales tracking, budget planning and control, and coordinating collection launch events. In 2020, they joined MadeiraMadeira as a Visual Merchandising Specialist, and in 2021 they moved to Loungerie Intimates as Head Visual Merchandising & Store Design. Edenildo is currently Head Visual Merchandising e Store Design at Aramis.

Edenildo Dias completed their undergraduate degree in Design de Moda from Universidade Estácio de Sá between 2003 and 2006. Edenildo later completed an Especialização in Marketing de Varejo from FGV - Fundação Getulio Vargas in 2007. In 2013, they completed an Especialização in Comunicação e Negociação Estratégica from ESPM Escola Superior de Propaganda e Marketing. In 2020, Edenildo Dias obtained three certifications from LinkedIn, including Fundamentos da Liderança, Inteligência Emocional, and O Poder da Autenticidade na Liderança 4.0.