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Ana Beatriz Simões is a seasoned content strategist and founder with extensive experience in the advertising and creative sectors. Currently serving as a Content Strategist at Arada since June 2022, Ana also founded Mostra a Pasta in September 2017, a project dedicated to mentoring emerging creatives in portfolio development through collaborations with established industry professionals. Previous roles include Senior Content Creative at MullenLowe MENA, Senior Copywriter at SOKO, and Freelance Copywriter at AKQA, along with several copywriting positions at notable agencies such as BFerraz, Artplan, R/GA, Z+, and Publicis Brasil, where Ana contributed to campaigns for major clients like Google, Heineken, and Bradesco. Ana Beatriz Simões holds a degree in Advertising Copywriting from CUCA - Escola de Criativos and completed a degree at Universidade Paulista from 2012 to 2015.