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Koby Shufman is an experienced Account Executive currently with Sitemate since August 2024, previously holding leadership and sales roles in business development at Creyos and GoBolt, where effective cold lead acquisition and exceeding sales targets were key responsibilities. Koby has also contributed to the health and fitness industry as an F45 Coach and Athletic Trainer for Maccabi Canada, utilizing skills in coaching, membership sales, and program development. Additionally, Koby has experience in the biomedical sector, raising funding and engaging with investors at Sonovia Ltd. and Betalin Therapeutics Ltd. Koby holds a Bachelor of Arts in Political Science and Government from Western University.