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Francisco Morán is a prominent entrepreneur with extensive experience in the real estate and franchise sectors. As the CEO and cofounder of Aquí tu Reforma since September 2018, Francisco has pioneered the first brand of reform franchises in Spain, focusing on enhancing visibility for the reform sector. In June 2016, Francisco founded Homes Experience Group, which comprises multiple innovative companies in the real estate domain, including Aquí tu Reforma and Compropiso, where Francisco also serves as founder. Prior to these ventures, Francisco founded Equivalenza in 2011, becoming a market leader in affordable high-quality perfumes. Francisco’s career highlights also include founding Xarxa Inmobiliaria and GIC MLS, as well as significant leadership roles at Look & Find and ERA Real Estate, demonstrating a strong commitment to shaping the property landscape in Spain.