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Irina Putkova is an experienced marketing professional currently serving as a Marketing Manager at AQUAPHOR International OÜ since September 2017, where responsibilities include managing cross-functional processes for content projects, new product development, and marketplaces like Amazon. Prior roles include Public Relations Manager at WebMoney and a focus on digital communication strategy at Bookmate, aimed at subscription growth. Earlier experience at Tikkurila Oyj involved updating point-of-sale materials and managing communication between sales and marketing functions, while at Carlsberg Group, Irina supported brand activation through cross-functional project management. Irina's educational background includes a CEMS Master in International Management from Università Bocconi and a Master's degree in International Business from the Graduate School of Management St. Petersburg State University, complemented by various courses in digital strategy and marketing from notable institutions.