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Nicol knows how to leverage timely opportunities to help her clients thrive. That’s what makes her such a powerful player in PR. But her background also extends into other facets of marketing and communications. Prior to joining Aqua, she co-founded a virtual entertainment and production company, born out of demands brought on by the pandemic. Her many years of experience also include serving as a director of marketing and public relations and a social media manager, giving her a wealth of expertise on everything from experiential marketing and activations to garnering exposure on such national media outlets as OPRAH, Rachel Ray and the Home Shopping Network.