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Cassidy Smirnow is an experienced executive currently serving as Chief Executive Officer at Apryse since April 2022, focusing on transforming digital content workflows. Prior to this role, Cassidy held various leadership positions at Vertafore from August 2017 to March 2022, including Chief Revenue Officer and Chief Customer Officer, where efforts centered on enhancing insurance software solutions for growth and retention in the industry. Cassidy's tenure at Four Winds Interactive from October 2011 to August 2017 included roles such as Chief Customer Officer and Senior Vice President of Operations, promoting digital communications in various sectors. Earlier experience at ACS, a Xerox Company, spanned from November 2001 to September 2011, where Cassidy was Vice President of Business Development and IT Administration, and at Applied Theory, Inc. from March 1999 to November 2001, Cassidy worked as a Project Manager. Cassidy holds a Bachelor of Science degree in Geology from James Madison University, earned between 1991 and 1995.