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Anjali Bachkaniwala is an experienced professional in the fashion and marketing industries, currently serving as an Online Marketing and Social Media Executive at Apricot Clothing since July 2023. As Co-Founder and Creative Director of Urban Suburban since January 2017, Anjali has driven significant business development initiatives, achieving a 75% employee retention rate and a 35% increase in new customer acquisitions. Anjali's background includes roles at Zalando as an Assistant Merchandiser in the Partner Program, where responsibilities included performance reporting and brand development for various high-profile labels. Anjali's academic qualifications include an MSc in Fashion Marketing from Coventry University London and an MA in Fashion Management from MODART International, complemented by certifications in professional makeup artistry and a bachelor's degree in commerce.