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Lucy Postins is the Founder and Chief Integrity Officer of The Honest Kitchen, where advocacy for transparency in the pet food industry has established a strong brand presence through media and public engagements. Postins serves as a Founding Board Member and Investor at Cooler Heads Care, providing guidance in strategic decision-making and brand positioning. As a Volunteer Staff member at Apreva Hospice, Postins practices Reiki, contributing to wellness initiatives. Additionally, advisory roles at Reliabl and WORN, along with mentoring at AdAstra Ventures for female entrepreneurs, showcase commitment to supporting startups and established brands. Postins holds a BA (Hons) in Equine Business Studies and Nutrition from Warwickshire College of Agriculture.