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Robert Reid currently serves as the VP of Global Sales Strategy and Operations at Apptio, an IBM Company, since January 2020. Prior to this role, Robert held various positions at F5 Networks from October 2002 to December 2019, including Vice President of Worldwide Sales Operations and Worldwide Sales Planning and Operations, where significant achievements included establishing a sales operations group and a communications role within the sales team, and implementing a new Configuration, Pricing, and Quoting platform. Robert's experience also encompasses senior roles in finance and auditing at Primus Knowledge Solutions, Western Wireless, PwC, and Moss Adams LLP, culminating in a Bachelor of Science in Accounting and Finance from Central Washington University.