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Matthew Carlin is a seasoned data management professional with extensive experience in marketing data management and analytics. Currently serving as a Senior Marketing Data Manager at Apptio since January 2020, Matthew oversees internal Sales and Marketing contact databases, focusing on data formatting, cleansing, and uploads for Leads, Contacts, and Account level data. Prior to this role, Matthew worked as a Data Management Specialist at Training Industry, Inc., where responsibilities included data maintenance, governance, reporting, and support for email marketing efforts. Matthew's early career includes research assistance at North Carolina State University and technical roles in IT and customer service, showcasing a diverse skill set in data entry, management, and technical support. Matthew holds dual Bachelor of Arts degrees in Economics and Psychology from North Carolina State University.