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Priya Arora is a seasoned marketing professional with extensive experience in performance marketing and digital strategy. Currently serving as a Senior Performance Marketing Manager at AppsForBharat, Priya has previously held key roles at BlueStone and Siply - India ka savings, where responsibilities included managing Google and Facebook paid advertising, App Store Optimization, and optimizing customer journeys across various digital platforms. Priya has demonstrated leadership skills as the Overall Coordinator for IRIS - IIM Indore's Annual Fest, overseeing a large team and executing multiple events in a virtual setting. Educationally, Priya holds an MBA from the Indian Institute of Management, Indore, and a Bachelor's degree in Mathematics from Banaras Hindu University.