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Rachel Siegman is a seasoned marketing professional with extensive experience in product marketing and brand strategy. Currently serving as a Senior Product Marketing Manager at AppsFlyer since October 2022, Rachel previously held leadership roles including Head of Marketing at Simplex and Director of Product Marketing and Brand at Intelligo Group. Rachel's expertise encompasses product positioning, competitive analysis, go-to-market strategies, and the development of integrated marketing campaigns. Proficient in tools such as HubSpot, WordPress, and Salesforce, Rachel has demonstrated a strong ability to drive growth through data-driven marketing initiatives and effective communication strategies. Academic qualifications include a Master of Arts in Near and Middle Eastern Studies from Tel Aviv University and a Bachelor of Arts in Government, Diplomacy, and Strategy from Reichman University.