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Mattia Baldizzone

Head Of Analytics at Appostrophe

Mattia Baldizzone is an accomplished data analytics professional currently serving as the Head of Analytics at Appostrophe, where significant improvements in LTV and ARR were achieved through a new subscription model and the establishment of an Analytics team. Previously, at Bending Spoons, a notable enhancement of LTV was reached via extensive AB testing and upgrades to internal reporting tools. As a Data Scientist at ZALORA Group, time efficiencies were realized through automation, which facilitated better marketing spend allocation and support for marketing strategies. Mattia's earlier roles include management positions in business intelligence at iprice group and consulting for Acqua di Parma, complemented by academic credentials from prestigious institutions such as CEMS, HEC Paris, and Università Bocconi.

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