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Joseph Zeto has worked in various roles in the tech industry since 1996. Joseph started their career as a Software Engineer and Product Manager at Oracle, followed by a Product Manager role at Netcom Systems, which was later acquired by Spirent Communications. At Spirent Communications, they held the role of Senior Director of Product Management. In 2010, they moved to Ixia as Senior Director of International Marketing, and in 2017 they joined SmartAction as Senior Vice President of Marketing. Joseph currently serves as both CEO and Senior Vice President of Sales and Marketing at Apposite Technologies.

Joseph Zeto attended Loyola Law School from 1996 to 1998, where they earned a Juris Doctorate in Contracts and Intellectual Property. Prior to this, they attended Capital University from 1994 to 1996, studying for an MBA / JD.