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Plamena Katsarova is the Head of Marketing at Appolica, a software development company based in Sofia, Bulgaria. Previously, Plamena worked as a Copywriter at Eightcap, a FX and CFD broker, and as an SEO Copywriter & Content Strategist at GLHF.gg. With a background in journalism from Economedia, Plamena holds a Master's degree in Digital Communication and has pursued additional education in Digital Marketing.