Lara Jensen is a seasoned UX researcher with extensive experience in conducting user experience and market research to inform strategic planning, product development, and marketing communications. Currently serving as a Senior UX Researcher at Applied Systems, Lara has previously held similar senior roles at Brookfield Properties and ATB Financial. Lara's background includes consulting positions focused on market research and strategic planning for technology companies, along with significant contributions at organizations such as Critical Mass and Chaordix. Lara holds an MBA from the University of Calgary.
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