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Jeffrey D. Purdy, Chief Revenue Officer, is responsible for the strategic direction of Applied's sales organization. Purdy began his career in the company’s Canadian operations in 1989 and has held various executive positions in Canada and the USA, including running our international operations prior to taking on the executive sales role. He has led Applied’s global expansion and entry into the United Kingdom and Ireland markets. He holds a bachelor’s degree from Wilfrid Laurier University in Waterloo, Ontario.