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David Michie is a seasoned marketing data analyst with extensive experience in data governance and reporting, having held positions at companies such as Applied Systems, Ritual.co, and Canadian Tire Corporation. In the role of Marketing Data Analyst at Applied Systems, David leverages a strong background in data-driven marketing strategies, demonstrated during tenure as Senior Data Governance & Reporting Lead at Canadian Tire Corporation, where leadership of various data projects enhanced internal operations. Previous positions include Database Marketing Manager and Senior Database Marketing Analyst at AON Direct Group, focusing on global marketing database operations. Early career efforts involved coordinating marketing initiatives at ND Graphics. David holds a Bachelor’s Degree in Marketing from the University of Paisley and has pursued further education in data analysis and marketing.