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Rafael Ciordia is an accomplished marketing executive with extensive experience at Apple since May 2005, where key roles have included Production Lead and Head of Interactive for Latin America. Rafael leads a world-class team that enhances Apple's digital marketing communications across the region, employing innovative data-driven strategies while ensuring privacy protection. Prior to Apple, Rafael served as Marketing Manager for American Airlines AAdvantage, focusing on customer loyalty strategies, and held various positions in in-flight services and menu design. Rafael's educational background includes a BA in Graphic Design from the University of Miami, an MBA from The University of Dallas, and a Data Sciences certificate from the Haas School of Business at UC Berkeley.