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Eda W. possesses a diverse background in business analytics and market insights, with experience at prominent companies such as Apple and Nike. Currently serving as a Market Insights Analyst Manager for Apple Media Products Experimentation, Eda W. has previously held roles including Business Analytics Manager at Nike and Global Supply Manager at Apple. Eda W. began the professional journey at Kearney as a Senior Business Analyst and Business Analyst in Management Consulting. Eda W. holds a Bachelor of Business Administration with High Distinction from the University of Michigan - Stephen M. Ross School of Business and has furthered education at Carnegie Mellon University.