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Bhumika Dadbhawala is an accomplished professional with extensive experience in business development and media strategy. Currently serving as the Global Head of Business Development for Ad Platforms at Apple since December 2018, Bhumika previously held the position of VP of Business Development, Data Licensing & Strategic Partnerships at Drawbridge, where expertise in anonymized cross-device identity technology benefited brands in connecting with consumers. Prior to that, Bhumika worked at Yahoo! in various roles, including Sr. Manager for Display Marketplace Supply and Media Buyer, where responsibilities included leading teams, negotiating contracts, and optimizing media strategies. Bhumika holds a B.S. in Business Administration with a focus on Information Systems and Accounting from the University of California, Riverside.