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Rob Reinders has a wealth of experience in the business world. Rob began their career in 1986 as a Finance Associate at Procter & Gamble. In 1989, they became the Director of Finance at Great Traditions Land & Development Company, where they were instrumental in closing multi-million dollar commercial real estate sales. In 1996, they took on the role of VP of Business Development at AmIndia International, where they secured contracts in four countries that increased company sales by 10 times to over $30 million. In 1998, they founded and served as the CEO of Knovation (fka Thinkronize/netTrekker), where they conducted market research and secured over $15 million in funding. In 2001, they became an Investor and Consultant at New Business International. Finally, in 2010, they became the President and Cofounder of Applaud, where they work to tell stories about the people we love in groups like families, companies, teams, and clubs.

Rob Reinders received a BS in Finance and Management from Miami University, followed by an MBA in Marketing from the University of Cincinnati.