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Callum Mckeefery is an accomplished entrepreneur with extensive experience in digital media and e-commerce. As the CEO of Reviews.io since 2011, Callum has focused on building trust between businesses and customers through effective review collection services. Callum also serves as the CEO of Unbeatable.com, a platform aimed at enhancing sales and customer service for e-commerce companies, and has been the Chief Executive Officer and Founder of Liquid New Media Limited since 2004, specializing in tech asset development. Earlier roles include CEO of UNBEATABLE.CO.UK from 1999 to 2007 and a brief position at Villas.com. Callum holds a Bachelor's Degree in Business/Managerial Economics from the University of Derby and a high school education from Woodbank Grammar.