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Callum Bishop is a seasoned Business Development Manager with extensive experience in the care and technology sectors. Currently at Appello UK since March 2023, Callum focuses on integrating digital products into new markets in Scotland and Ireland, along with providing on-site client training and project management. Previous roles include a Business Development Manager position at Person Centred Software Ltd, where Callum targeted care companies in Scotland and Ireland, and a Key Account Manager role at Chubb Community Care managing large accounts and client demonstrations. Callum's earlier career includes positions in healthcare sales with Nikon Optical UK Ltd. and Bausch + Lomb, as well as diverse roles in retail and customer service. Callum holds a degree in Environmental Management and Planning from Glasgow Caledonian University.