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Lance Recker has over 25 years of experience in the loyalty and customer relationship marketing industry. Lance began their career in 1993 as an Account Support Representative for Advanced Promotion Technologies. Lance then moved to S&H Solutions as Director of Rewards Services in 1993. In 2001, they became Director of S&H greenpoints. Lance then joined xinetix as Director in 1993. In 2012, Lance moved to ProLogic Retail Services, An AppCard Company, as Director of Marketing Services. In 2017, they were appointed Head of Promotion Services at AppCard, Inc.

Lance Recker attended Illiana Christian High School from 1984 to 1988. Lance then attended Trinity Christian College from 1988 to 1992, where they earned a Bachelor of Science in Psychology.